TaTe Diamonds, Namibia’s first fully Namibian-owned diamond company, has expanded into the United States with the opening of its flagship showroom in Atlanta.
The showroom, located in the Buckhead luxury district, marks the company’s formal entry into the U.S. market.
The launch event was attended by Namibian and international guests, with Brent Eiseb, CEO of the Namibian Diamond Trading Company (NDTC), officially cutting the ribbon.
The Namibian delegation included Dr Benethelin Zaaruka and Oscar Capelao, Directors at NDTC, Willy Mertens, CEO of Debmarine, Ndeulipula Hamutumwa, Deputy Chairperson of Debmarine, Alex Gawanab and Titus Ndove, Directors at Namdeb, and Tumisang Mohubu from Access Bank.
TaTe Diamonds founder and CEO, Tangeni taShi Shiimi-Ya-Shiimi, said the company offers a direct and ethical supply process that sets it apart from the global diamond industry.
“Unlike the industry standard of 15 touchpoints, our diamonds undergo only three key stages before reaching the consumer,” he said.
“They are sustainably recovered from Namibia’s ocean by Debmarine and mined on land by Namdeb, then traded through NDTC, cut and polished with precision at our Windhoek facility, and internationally certified by the Gemological Institute of America (GIA). Their journey culminates in our showroom here in Atlanta.”
Shiimi-Ya-Shiimi said the company focuses on provenance, traceability, and authenticity.
“Through this transparent, ethical process, we proudly capture the essence of Namibia’s rich identity in each piece we craft,” he said.
The showroom will offer TaTe Diamonds’ full collection, including the new EZIMO Collection, which celebrates Namibian cultural heritage and is inspired by the Oshiwambo word meaning “My People. My Clan. My Family. Our Collective.”
“Our commitment goes beyond creating exquisite jewellery; we are dedicated to ensuring that each diamond tells a powerful story of ethical sourcing, artisanal craftsmanship, and Namibian pride,” said Shiimi-Ya-Shiimi.
The company said it aims to grow its international footprint while promoting Namibian diamonds on the global luxury stage.
